Founder and CEO, LeveledUP Experiences
Founder and CEO, Team Lipstick + Team Lipstick Travel
Laura is the Founder and CEO of Team Lipstick, New York City's all female triathlon team, as well as Team Lipstick Travel, a fitness infused travel event company, and LeveledUP Experiences, a company for fiery and brilliant women. Laura's background includes 20 years of dancing, 20 years as a fitness coach, 10 years as a nationally ranked ballroom dance champion, and since 2006, she has also been an active triathlete. Laura was published in New York Magazine's "Best of New York" as one of the city's top group fitness instructors, as well as in Shape, Lava, Cosmopolitan, Competitor, and Triathlete Magazines for her accomplishments with the LIPSTICK brand. Her celebrity clients include Nicole Kidman, Keith Urban, Dr. Sanjay Gupta, and Soledad O’Brien.
In 2008 I became a triathlon coach and business owner when I started the incredible company, Team Lipstick. In 2010, Team Lipstick Travel was born. Both have been stellar, life changing experiences, and the ones I am most proud of.
In 2020, LeveledUP Experiences is preparing an Autumn launch with retreats in Mallorca and Marrakech. These events will explore a new program for women who are eager to Level UP in all arenas of their life, while being surrounded by supportive, like minded females. The concept of leveling up is not unique, but our way of delivering it absolutely is.
My story goes like this - after spending 10 years on the competitive ballroom dance circuit, I was looking for a change. I had a lot of triathlete friends at the time so I purchased a bike and began riding with them. When it was ‘just us girls' we jokingly referred to ourselves as Team Lipstick, since we were entirely as concerned about having a great workout as we were about what our hair looked like when we removed our helmets at the local coffee and muffin stop.
I signed up for my first triathlon with just 12 weeks to prepare, and I had absolutely NO IDEA how to swim. Growing up in Brooklyn we weren’t actually taught to swim. Swimming was in direct conflict with all of the hairspray and makeup we wore to the beach (and high heels ... yes, I'm serious). So I hired a swim coach, swam 6 days a week (out of pure fear), and was prepared for my ½ mile open water swim by race day. Having coached myself for everything but the swim, a lot of mistakes were made, but a lot was learned as well. Wetsuit zippers go in the back not the front, your feet don’t need a special bath after the swim, transitions should not take 7 minutes, and no one brushes their hair before the run. It was an eye opening, amazing, and funny experience.
At the exact moment I crossed that finish line I thought 2 things ... one, that it was easy, and two, that I wanted to start an all-women’s team. My goal was to provide a safe, supportive environment for women to excel and thrive as athletes. I wanted to attract strong minded women. Women who support other women. Women who are positive, who don't mind getting uncomfortable, who embrace physical challenges. What I got was so much more. The women of Team Lipstick ultimately defined our brand. We are a family, we are fearless, we look out for each other, we welcome the most basic beginners as well as the podium girls (the mixture of levels actually creates the healthiest environment), and we are forever in search of the next fun race, goal, achievement, or crazy experience to do TOGETHER.
Team Lipstick launched a beginner program in May of 2008 with 25 first time triathletes. Every one of our athletes had an impressive finish. In 2010 we hosted our first fitness infused travel event in Jamaica. We swam, ran the Reggae Marathon, half marathon and 10k, did yoga every day, and sipped cocktails every night. Since then we've hosted events in Mallorca Spain (our most popular destination with 21 retreats to date), Girona, the Italian Dolomites, Iceland, Paris, Miami Beach, St Lucia, Tulum Mexico, South Africa, as well as Upstate NY for our local training events.
Our travel events are absolutely for ALL LEVELS, even those just starting to lead a fitness infused lifestyle. We also produce private events in Mallorca, Spain for corporations, groups of friends, families, couples, bridal parties. We manage every single detail so all you have to do is pack and show up.
In January of 2018, I moved to Mallorca, Spain. Most of our events are now held here as we have become the expert to all things fit, fun and adventurous on the island. It is our most popular destination for a reason, come see for yourself.
I work with strong, dedicated, fit women, who are as passionate about living a healthy lifestyle as they are about supporting one another. I consider myself extremely blessed.